A Seagull just flew by and laid this one on me:

Expect Seattle’s Russell Wilson to introduce and use “Issaquah” as a new three syllable  audible in Sunday’s Super Bowl – countering Peyton Manning’s penchant for “Omaha” in similar situations.

Also expect an announcement by COSTCO‘s CEO and president, Craig Jelinek – betting a case of “Sea Steaks” (that’d be Pacific Northwest Salmon filets) against a case of Private Reserve beef steaks from Alan D. Simon, CEO of the Midwest’s Omaha Steaks International, Inc. – on the outcome of Super Bowl LXVIII.

You heard it here first!!!